The Zen of “Have To”

What is the Zen of Have to?

Ann Hofferberth

believes that what often looks inspirational and intentional is actually “Have To”.“Have To” is when you are backed against the wall, no way out with no one else but yourself you “Have To” find a solution, get it done and now. At this moment there is focus, clarity of purpose and no distraction. All of us have had “Have To” moments, days and sometimes weeks… what are yours?

Why share your have-to story?

Your “Have To” may motivate another to solve their situation. Share how you turned panic into power and made “Have To” happen!

Your story may be short and to the point or more involved… just share your story… It will help many readers to realize their own strength!

The Zen of Have To Mission

To Activate & Maintain your Drive!

My vision is to use my knowledge, creativity and enthusiasm with your stories to encourage and inspire others to find their drive and reach their goals.
That’s why we built a website to expand the concept of “have to” using people’s stories to demonstrate and inspire others to find what drives them. Thus build a community, the basis for a book, speaking engagements and ultimately a brand.

Have to is a very strong motivator

  • When you are backed against the wall, with no way out, you dig deep! You find a strength and clarity of purpose…you are clear and focused with no distractions.
  • You build a plan and execute on that plan.
    Sometimes have to look like smart planning, risk-taking, business & life acumen…when, in fact, it was pure unadulterated have to!

About Ann and Her “Have To”:

  • Married: happily to a wonderful man
  • Children : 2 successfully grown up Sons.
  • Graduated: University of Connecticut with a double major in Psych & Sociology
  • Likes: iPhone, Wrigley Field, Martinis, to Dance, the Beach, GPS, when my kids call to say “Hi” and when my husband calls me “darling”.
  • Dislikes: when GPS says “recalculating”, packing light, socks with sandals, alarm clocks, slow drivers, intolerance.
  • Has been known to: trip trying to walk in 4 inch heels

Ann’s “Have To”:

My career began at 3 years old working in my Mom’s restaurant. I took orders, sang & danced as well as helped cook. It was the basis for my 30-year career as a corporate executive as well as an entrepreneur.
My retail and wholesale background spans diverse product lines and specialty channels. I have created consumer-focused new store concepts that produced significant business growth. Negotiated and managed several acquisitions and divestitures that generated substantial new revenues and profits.

I developed a close working relationship and understanding for the opportunities and challenges of business owners as President of the Wholesale division of FTD with 20,000 independent owners and President of Specialty Retail for Hallmark with over 5,000 Hallmark Gold Crown stores. This lead to a new career coaching small to medium business.
And now I have founded my advertising agency VxRWorks with my partner James Braun. We are the complete business improvement machine!

I have been fired & hired and failed and succeeded. But I have always prevailed and moved forward. I always figured out what I “had to” do to succeed.

And now I would like to hear from you!!


“Have To” Submission-Form

Share Your "Have To" Story

A form for contributing your "Have To" story to our community!
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